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10 Leaders who are the Brand
Corporate leaders that are identified with brands are usually the ones who share the brand’s nomenclature, such as Martha Stewart, Donald Trump, and Michael Dell. Seems logical, no? But, there is also...
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A Monster of an Idea
My original premise for this blog was to share a variety of leadership and branding principles with the current generation of business leaders. With forty years in the saddle, hundreds of dusty trails...
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Marketing a Bull to Withstand a Monster
In my blog of last week, entitled A Monster of an Idea, I gave kudos to the Monster Beverage Corporation for becoming a ridiculously-profitable, high-growth $2 billion dollar enterprise despite...
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Learn to Teach. Teach to Learn
When I retired, I thought I was through with business. And I was, until the social network came along and enticed me to blog. Like most bloggers, I write about what I know; that’s strategy, leadership...
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The 5 Best Bargains in Business
If you think I’m going to list of a bunch of product bargains or discount sales, think again. This blog is about the side of business that drives superior performance at no extra cost. For now, I’d...
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Why HR Needs to Be a Marketer
Great marketing begins with great strategy. Great strategy seldom happens without sacrifice. Sacrifice is the natural path to differentiation. The best brand custodians know that you never promise a...
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The Best Things in Business are Free
Negotiating for a lower price or something extra is the modus operandi of every antique retailer, real estate broker, flea market merchant and automobile dealer. Everyone is looking for a good deal, a...
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Why Strategy Withstands the Test of Time
How often have you heard people say, “Our strategy is to become the biggest and the best?” This is not strategy. Strategy is not the what. Strategy is the how – how will you become the biggest and the...
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